Muskurate Raho Campaign

New Delhi, October 13, 2008: IFFCO-Tokio General Insurance Co. Ltd. , a trusted player in general insurance, has rolled out its new  Muskurate Raho  ad campaign. The campaign which is titled  Albert Pinto kyon muskura raha hain  features Paresh Rawal as Albert Pinto. Paresh Rawal will be the brand ambassador for the Company for its newly launched advertising campaign.

Muskurate Raho is the need for Indian Masses in present-day life which is full of risks and tension. IFFCO-Tokio General Insurance is providing a means for transferring these risks and tensions through its line of insurance products and unmatched service quality. The new IFFCO-TOKIO brand film which will go on air from October 15 on almost all the national channels will see a general insurance company engaging with a celebrity for the first time.

Albert Pinto will be seen in the main brand film and also in the advertisements of other general insurance products of the Company i.e. Motor, Health, Home, etc. The first campaign to be executed by Publicis after bagging the IFFCO TOKIO account, the project is headed by Emmanuel Upputuru (National CD), Vishal Chemjong (CD) and directed by Shiven of Big Picture Fame. The advertisement was shot in Mumbai. The TVC campaign will be supported by other brand initiatives to generate higher visibility and better recall for the brand

Speaking about the new campaign, NK Kedia, Director (Marketing) IFFCO-TOKIO General Insurance said, The idea presented by Publicis about Albert Pinto is in line with our brand objectives. Since IFFCO-TOKIO is a pan-India brand, we wanted to appeal to the masses and Paresh as Albert Pinto was a perfect fit. We are confident that the ad will touch a chord with the people.

On the creation of this ad, Emmanuel Upputuru, NCD Publicis India, said, Great work happens when you have a good client. It's been a great experience working on IFFCO-TOKIO, who gave us complete freedom. The pressure is entirely on us and I hope the communication does the job we've been signed for.

About IFFCO TOKIO General Insurance Co. Ltd.

IFFCO-Tokio General Insurance Company is a joint venture promoted by Indian Farmers Fertiliser Co-operative (IFFCO) and its associates and The Tokio Marine and Nichido Fire, the largest insurance company in Japan. The Indian promoter’s contribution is 74 percent, while Tokio Marine has contributed 26 percent through group company Tokio Marine Asia Pte Ltd.

IFFCO-Tokio General Insurance has a widespread network of more than 170 offices across the country and many more in the pipeline for the coming year. The objective behind opening new offices is to cover the enormous spread of the country and reach the masses.

About Publicis

Publicis India is a part of the Publicis Group (the world's fifth-largest agency network), that spans across 83 countries in Europe, North and Latin America, the Middle East, Africa, and the Asia Pacific and are represented through its 289 offices worldwide. In India, it commenced operations in 2003 with offices in Delhi and Bombay. Today it has more than 125 employees working across various departments and can boast of clients like Nestle, Hewlett Packard, Sanofi Aventis, and LOréal.

For Further Details Contact:

Harshita Pandey
IFFCO-TOKIO General Insurance
Harshita.pandey@itgi.co.in
Tel: +91 9910033990

Charu Kohli
Genesis Burson-Marsteller
Charu.kohli@bm.com
+91 9811733347